ms.subservice: external
ms.topic: overview
ms.date: 03/12/2025
ms.custom: it-pro, seo-july-2024
#Customer intent: As a dev, devops, or it admin, I want to learn about identity solutions for apps for consumers and business customers.
> [](https://woodgrovedemo.com/#usecase=CA)
>
> To try out this feature, go to the Woodgrove Groceries demo and start the “Conditional Access and multifactor authentication” use case.
### Multifactor authentication (MFA)
Microsoft Entra MFA helps safeguard access to data and applications while maintaining simplicity for your users. Microsoft Entra External ID integrates directly with Microsoft Entra MFA so you can add security to your sign-up and sign-in experiences by requiring a second form of authentication. You can fine-tune MFA depending on the extent of security you want to apply to your apps. Consider the following scenarios:
Learn more about [MFA in external tenants](concept-multifactor-authentication-customers.md) or see [how to enable multifactor authentication](how-to-multifactor-authentication-customers.md).
### Identity protection
Microsoft Entra [Identity Protection](~/id-protection/overview-identity-protection.md) provides ongoing risk detection for your external tenant. It allows you to discover, investigate, and remediate identity-based risks. Identity Protection allows organizations to accomplish three key tasks:
ms.subservice: external
ms.topic: overview
ms.date: 06/11/2025
ms.custom: it-pro, seo-july-2024
#Customer intent: As a dev, devops, or it admin, I want to learn about identity solutions for apps for consumers and business customers.
> [](https://woodgrovedemo.com/#usecase=CA)
>
> To try out this feature, go to the Woodgrove Groceries demo and start the “Conditional Access and multifactor authentication” use case.
### Multifactor authentication (MFA)
Microsoft Entra MFA helps safeguard access to data and applications while maintaining simplicity for your users. Microsoft Entra External ID integrates directly with Microsoft Entra MFA so you can add security to your sign-up and sign-in experiences by requiring a second form of authentication. You can fine-tune MFA depending on the extent of security you want to apply to your apps. Consider the following scenarios:
Learn more about [MFA in external tenants](concept-multifactor-authentication-customers.md) or see [how to enable multifactor authentication](how-to-multifactor-authentication-customers.md).
### Microsoft Entra reliability and scalability
Create highly customized sign-in experiences and manage customer accounts at a large scale. Ensure a good customer experience by taking advantage of Microsoft Entra performance, resiliency, business continuity, low-latency, and high throughput.